Guest Blogger Joel Jurrens

Today I welcome my friend and fellow Wings and Whiskey Creek author, Joel Jurrens. Though most of his work is of the serious nature, his blog shows a different side of him. The side that will make the most serious person smile if not laugh out loud.  Thank you for letting me repost your Blog, Joel.

                           Joel Jurrens

Joel Jurrens was a deputy sheriff for twenty-six years until his retirement in 2013. He has had short stories published in several magazines and has published three novels. Joel uses his background in law enforcement to bring a sense of authenticity to his stories. He has been writing since high school when he wrote a Christmas play for his church and hand published short story collections for his friends. Although his books deal with serious subjects, he seldom can resist seeing the humor even in the direst situations, and it often shows in his writing. He has been blogging since 2012.

His latest book   J jurrens 4   In the Lake is the sequel to In the Sticks



Recently there has been a scandal in the writing world. An author was exposed for paying a company to post almost five thousand glowing reviews of his book on Amazon. The reason he did it is because it works. He sold over a million copies of his book. Since then it has been revealed that numerous authors have paid companies to post fake reviews for them. I would never do that. I have ethics, integrity, pride and about a buck sixty-three in my pocket—I’m not sure that much would get me even a one-star review.

I don’t think readers are aware how much good a review can do or even a mediocre review. People don’t want to be the first one to dip their toe in the water when it comes to a new author. They don’t mind being duped into doing something stupid, like buying a bad book, as long as they know there are a lot of other people who were also duped—it’s how they are able to sell so much bottled water.

When I have a book come out, I have a few friends who automatically read it and post reviews on Amazon.  I get a few people who write reviews who I don’t know at all. I appreciate all of them. Occasionally I’ll meet someone at a book signing or on the street who will say, “I read your book.” Then there’s that pause that lasts at least three hours when I wait for them to throw up or say, “I really liked it.”  If they liked it, I’ll ask them if they could write a review to put on Amazon. Normally they look at me like I just asked them to give themselves an appendectomy, without anesthetic, blindfolded while wearing leather mittens without thumbs.

I know writing a review is tough for the average person. Writing a few sentences and then posting it where everyone can see it, takes some courage. (Now try writing seventy thousand or so words, putting them in book form and making people pay to read it, and you can began to see what it’s like being a writer.) But if you like a book—anyone’s book, not just mine (but especially mine)—write a review. You will be doing the author a HUGE favor. If you think a book stinks, write a review. You will be doing some reader a HUGE favor.

I have a book, In The Lake, coming out next month. I would like anyone who reads it and likes it to write a review. Even if you don’t like it, a review would be nice. (The guy who bought the reviews mixed a sprinkling of bad reviews in so they would seem more realistic.) For those of you who don’t know what to write, I am putting a sample review below. You don’t need to copy it word for word, but I think you’ll get the idea.


In The Lake is absolutely the best book ever written since the beginning of time. I believe it should win the Pulitzer Prize, the Nobel Prize, the Daytona 500 and the Kentucky Derby. Not only is it a great murder mystery with dead AND live people, but it has fishing in it—how can you not like a book that has fishing in it? I also believe the book has magical powers. I was hardly through the first chapter when the hair started to grow back on my head, and I’ve been bald since I was eleven. By midway through the book, I had lost eighty-three pounds and that persistent boil problem had gone away. So now, because of the book, I’m thin, good-looking and there’s flowing blond hair growing on my head, back and little Chihuahua Poopsy.  I also heard—don’t quote me, because it’s not official—that they are going to stick a check for seventy-three bazillion dollars between the pages of one of the paperback books. (Let’s just keep that our little secret.) So read the book because it’s yummy good.

Other Books by Joel Jurrens

 J Jurrens          j jurrens 2          j jurrens 3

Get in touch with Joel Jurrens or purchase any of his books here:





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8 Responses to Guest Blogger Joel Jurrens

  1. Lynn says:

    This is too funny – and TRUE! Not only do we practically have to beg people to buy our books, we have to offer up our first born in exchange for a review. Great post.

    • Joel Jurrens says:

      Thank you for the comment, Lynn. I think as writers we often forget what it takes for the average person to write something and put it out there for everyone to see. Even something as brief and simple as a review.

  2. Linda Lovely says:

    Loved the sample review! Made me laugh. And yes, as a fellow author, I agree. Readers, if you like a book, post a review. I think it only needs to be 21 words to be accepted by Amazon. (Up to the start of this sentence I’d written 38 words. Easy peasy.)

    • Joel Jurrens says:

      I’m glad you enjoyed the sample review Linda. I was a little disappointed that the book didn’t win the US Open or the World Wrestling Association title belt, but maybe my next one will.

  3. So true! I have people tell me they love my book and even swear on their pinky finger they will post a review. They must write them in invisible ink because I never see them.

  4. Joel Jurrens says:

    I agree Sandra. I have so many invisible reviews, Amazon won’t list them all.

  5. Robin says:

    Although an author can pay to have reviews, for those readers who bought it, how many will buy the next one? Like you indicated, paid reviews are unethical, and if they earn a poor reputation, that’s hard to overcome.

    • Joel Jurrens says:

      I couldn’t agree with you more Robin. Also, Amazon is starting to shut down a lot of reviews that seem fishy. Eventually, I believe if you didn’t buy the book through Amazon, they won’t accept your review.